Brand Manager

Location: ,
Job Category:
Job ID: 122499
Employment Type:
Salary:
Posted: 05.23.2025

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Occupations:

Marketing-Product : Brand-Product Marketing, General-Other: Marketing-Product

Job Description:

Job Title: Brand Manager Position Summary
We are seeking an energetic, strategic, and execution-driven Brand Manager to join our Shared Services Marketing Team, supporting three restaurant brands and one grocery retail brand. This role is responsible for developing and delivering integrated marketing strategies and in-store experiences, combining ATL and BTL campaigns with commercial initiatives that drive foot traffic, customer engagement, and sales performance.
The ideal candidate will have a deep understanding of retail and QSR customer behavior, a strong creative sensibility, and a commercial mindset focused on results. You will play a critical role in shaping how our brands connect with customers in-store, online, and across traditional media platforms.Key Responsibilities
1. Brand Strategy & Identity

• Own and maintain the brand vision, tone, and positioning for each of the four brands.
• Translate brand strategy into creative campaigns and in-store experiences that are consistent, compelling, and relevant to target audiences.
• Act as the brand guardian, ensuring all marketing materials and communications meet brand standards and drive emotional connection.

2. In-Store Marketing Initiatives

• Plan, design, and implement in-store marketing campaigns including signage, POS materials, promotions, visual merchandising, and customer journey touchpoints.
• Coordinate with operations and store managers to ensure flawless execution of campaigns across all store locations.
• Introduce and manage seasonal themes, new product rollouts, and promotional activations.

3. ATL & BTL Campaign Management

• Develop and oversee ATL campaigns including radio, print, OOH, and sponsorships—working with media agencies and creative partners.
• Lead BTL activations, including customer sampling, in-store events, community outreach, and tactical footfall-driving initiatives.
• Align ATL/BTL efforts with digital marketing and social media strategies to create a seamless 360° brand experience.

4. Commercial Initiatives & Sales-Driven Marketing

• Collaborate with the Commercial and Category teams to build traffic-driving campaigns, product bundles, and price-led promotions tailored for specific brands or store clusters.
• Create, brief, and execute promotional calendars that align with key sales periods and retail opportunities.
• Analyze performance of offers and promotions to optimize future commercial efforts and ensure alignment with business goals.

5. Cross-Functional Collaboration

• Partner with Creative, Digital, Commercial, and Operations teams to develop and execute marketing plans.
• Liaise with external vendors, agencies, printers, and media houses for campaign production and rollout.
• Ensure alignment across all stakeholders on brand plans, campaign timelines, budgets, and objectives.

6. Campaign Performance & Reporting

• Track KPIs including sales uplift, foot traffic, customer engagement, campaign ROI, and brand health metrics.
• Provide regular performance reports and actionable insights to inform future strategies.
• Monitor competitor activity and market trends to ensure the brands remain differentiated and relevant.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA or similar qualification is a plus).
• Minimum 5 years’ experience in brand marketing, preferably within multi-site retail, restaurant/QSR, or FMCG sectors.
• Proven success in conceptualizing and executing ATL/BTL campaigns and in-store marketing programs.
• Strong understanding of commercial marketing and data-driven promotional strategy.
• Proficient in Microsoft Office, Adobe Creative Suite (a plus), and data/reporting tools such as Excel, Google Analytics, or Power BI.
• Experience managing external agencies and multiple projects in a deadline-driven environment.

Key Skills & Competencies

• Creative Thinking & Brand Storytelling – Ability to bring brands to life through unique and relevant campaigns.
• Commercial Acumen – Skilled at creating marketing plans that drive measurable sales and traffic.
• Execution Excellence – Meticulous project manager who can lead campaigns from brief to post-launch analysis.
• Collaborative Leadership – Proven ability to influence and align cross-functional stakeholders.
• Customer-Centric Mindset – Focused on delivering engaging experiences and value for the end consumer.
• Analytical Skills – Comfortable with marketing performance metrics and optimization strategies.

What We Offer

• A fast-paced, creative work environment with diverse and growing brands.
• The opportunity to lead the marketing voice of both restaurant and grocery concepts.
• A collaborative, entrepreneurial team culture with room for growth and innovation.
• Direct impact on commercial outcomes and customer experience.

Job Requirements:

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA or similar qualification is a plus).
• Minimum 5 years’ experience in brand marketing, preferably within multi-site retail, restaurant/QSR, or FMCG sectors.
• Proven success in conceptualizing and executing ATL/BTL campaigns and in-store marketing programs.
• Strong understanding of commercial marketing and data-driven promotional strategy.
• Proficient in Microsoft Office, Adobe Creative Suite (a plus), and data/reporting tools such as Excel, Google Analytics, or Power BI.
• Experience managing external agencies and multiple projects in a deadline-driven environment.