GENERAL ACCOUNTABILITY: 
The Assistant Marketing & Business Development Officer provides traditional, digital and social media solutions to improve the marketing of products and services of the Credit Union. The incumbent will be expected to assist with the identification and development of marketing channels and media to leverage the competitive advantage of the Credit Union’s products and services.  

DUTIES AND RESPONSIBILITIES: 

1. Helps design marketing solutions to positively position the Credit Union’s basket of products and services for the benefit of new and existing members. 

2. Assists in the development of broad marketing and advertising strategy and plans to positively position the products and services of ASCU in the minds and hearts of its existing and emerging client base. 

3. Assists with the creative development of product advertising, advertising content, activities and production. 

4. Identifies and exploits new digital and social media applications in the Credit Union’s marketing thrust. 

5. Compiles, analyses and reports on market intelligence with the view to present plans and programmes to competitively leverage ASCU’s product and service offerings. 

6. Compiles competitors’ information for analysis and provides assessments of same to determine the company's position in the marketplace. 

7. Executes customer surveys and other intelligence gathering activities on behalf of ASCU.   

8. Assists in the planning and design of product and services information for dissemination to members. 

9. Briefs and meet with branch staff to provide guidelines on consumer promotions 

10. Administers ASCU social media platforms. 

11. Assists the Marketing Manager with executing strategies to grow membership. 

12. Visits and presents to potential new members. 

13. Undertakes assigned projects from time to time. 

MINIMUM QUALIFICATIONS: 

Diploma or Associate Degree in Marketing or related discipline. 

MINIMUM WORK EXPERIENCE: 

Three (3) years’ experience in retail marketing or advertising. 

COMPETENCIES: 

• Computer literate particularly in Microsoft Office Suite. 

• Web design and website management. 

• Excellent time management and organisational skills. 

• Strong analytical skills. 

• Good communication skills.