Please note this position pays in EC currency and the candidate must be willing to relocate.

The Brand Manager – St Vincent and Grenada will lead the execution of sales, distribution, and marketing strategies to drive profitable growth across both territories. Acting as the primary liaison with the distributor, this role ensures brand consistency, market competitiveness, and strong business performance.

RESPONSIBILITIES:

• Sales & Distribution Oversight: Monitor distributor stock levels and reorder cycles through weekly Re-Order Reports.

• Market Analysis: Deliver monthly marketing reports assessing promotional activity, trade visibility, and sales performance against targets.

• Budget Achievement: Meet monthly and annual purchase and in-market sales budgets.

• Pricing Compliance: Conduct monthly pricing surveys to ensure alignment with market strategy.

• Strategic Partnerships: Collaborate with distributors to design and implement brand strategies and marketing plans.

• Account Engagement: Participate in B2B meetings, strengthen relationships with major accounts, and support retention and growth.

• Trade Execution: Conduct weekly trade visits and audits to monitor execution and gather market insights.

• Consumer Promotions: Coordinate with distributors to deliver impactful consumer promotions.

• Product Launches: Lead new product launches, ensuring alignment on listings, planning, and execution.

• Distribution Growth: Drive Net Numeric Distribution (NND) expansion across the full portfolio.

• Issue Resolution: Act as the primary contact for distributor-related issues including shipment delays, customer complaints, and supply chain challenges.

MINIMUM QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in business, Marketing, Management, or related field.

• A minimum of three (3) years’ experience in FMCG sales and marketing.

• Knowledge of St. Vincent and Grenada market and business environment.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Core Competencies

• Strategic Thinking: Ability to translate business objectives into actionable brand strategies tailored to local market dynamics.

• Sales Acumen: Strong understanding of FMCG sales cycles, distributor management, and retail execution.

• Marketing Expertise: Skilled in developing and executing trade promotions, consumer campaigns, and product launches.

• Negotiation & Influence: Capable of engaging major accounts, influencing distributor priorities, and securing favourable terms.

Technical Skills

• Data Analysis: Proficiency in analysing sales reports, pricing surveys, and market insights to guide decision-making.

• Microsoft Office Suite: Advanced skills in Excel (pivot tables, dashboards), PowerPoint (presentations), and Word (reporting).

• Market Research: Ability to conduct trade audits, pricing surveys, and competitor benchmarking.

• Project Management: Skilled in coordinating product launches, promotions, and cross-functional initiatives.

Personal Attributes

• Communication Skills: Clear, persuasive communicator across diverse stakeholders and cultures.

• Adaptability: Flexible in modifying strategies to fit unique market conditions in St Vincent and Grenada.

• Collaboration: Strong team player, able to work effectively with distributors, regional teams, and cross-functional partners.

• Problem-Solving: Quick to address supply chain disruptions, customer complaints, and operational challenges.

• Resilience: Ability to thrive in competitive FMCG environments and deliver under pressure.

• Cultural Awareness: Sensitivity to local consumer behaviour, traditions, and market nuances.