Position Overview
We are seeking a commercially driven and results-oriented Growth Marketing Manager to lead strategic marketing initiatives across Progressive Recruitment and JobsTT. The role develops and executes integrated digital and traditional marketing strategies that generate employer leads, new vacancies, qualified candidate registrations, placements and revenue growth. Although the brands operate within one organisation, they serve distinct audiences and have different positioning and commercial objectives. Working closely with senior leadership, business development and recruitment teams, the Growth Marketing Manager will tailor strategies for each brand and translate marketing activity into measurable business results. The role includes supervising an assigned marketing team member and supporting leadership with proposals and collateral. Success will be assessed primarily through commercial and recruitment outcomes, not follower counts, impressions, likes or website visits.

Key Responsibilities

1. Marketing Strategy & Business Growth (50%)

Develop and execute digital and traditional marketing strategies aligned with business growth and profitability.

Generate qualified employer leads, client meetings, signed opportunities and new recruitment vacancies in partnership with business development and recruitment teams.

Develop differentiated marketing plans for Progressive Recruitment and JobsTT based on their respective audiences and services.

Manage marketing budgets, campaigns, project timelines and return on investment.

Identify target industries, market opportunities and improvements in lead-to-client conversion.

Provide commercial insights and recommendations to senior leadership.

2. Digital Marketing & Social Media (20%)

Oversee LinkedIn, Facebook, Instagram, websites and other appropriate digital channels for both brands.

Design targeted campaigns to generate employer enquiries, candidate registrations and quality applications. Coordinate with external agencies and providers, including campaign production, testing and optimisation.

Track paid advertising performance, lead quality, conversions and cost-effectiveness.

Manage social engagement and enquiries, ensuring appropriate follow-up and consistent brand standards.

3. Content, Proposals & Marketing Collateral (20%)

Develop content calendars and audience-specific communications for both brands.

Prepare business proposals, pitch decks, capability statements, presentations and other collateral supporting senior leadership and business development.

Create recruitment campaign content, vacancy advertisements, newsletters, articles and employer branding materials.

Maintain distinct yet consistent messaging for Progressive Recruitment and JobsTT.

4. Reporting & Performance Measurement (10%)

Build and maintain dashboards measuring lead generation, vacancy acquisition, candidate conversion, placements and marketing-attributable revenue.

Prepare weekly, monthly and ad hoc reports with clear recommendations.

Monitor marketing-to-sales funnel progression, client retention, repeat vacancies and return on marketing investment.

Team Supervision & Stakeholder Management

Supervise and guide the assigned marketing team member, setting priorities, monitoring output and supporting development.

Work closely with senior leadership, business development, recruitment teams and external marketing providers.

Coordinate projects, deadlines and deliverables across the two brands.

Key Performance Indicators

Business Development & Revenue

New client leads generated

New vacancies/jobs generated

Revenue from marketing-generated clients

Time from marketing lead to first meeting to signed client

Client retention and repeat vacancies

Candidate Acquisition & Conversion

Qualified candidate registrations

Candidate applications per campaign

Candidate-to-interview conversion

Brand & Database Development

Employer brand engagement

LinkedIn engagement from target sectors

Database growth and database engagement

Marketing Effectiveness

Marketing return on investment

Lead quality and campaign conversion

Timely proposals, collateral and performance reporting

Followers, impressions, likes and website visits may provide supporting context but are not primary measures of success.

Qualifications & Experience

Bachelor’s degree in Marketing, Business, Communications or a related discipline.

Minimum seven (7) years of relevant marketing experience, preferably with senior-level responsibility for digital strategy and growth.

Evidence of successful lead generation, client acquisition support and measurable commercial outcomes.

Strong capability in paid advertising, SEO, content marketing, campaign management and analytics.

Experience with budgets, campaign ROI, proposals, presentations and professional collateral.

Previous supervisory or team leadership experience would be an asset.

Excellent writing, communication, analytical, presentation and stakeholder management skills.

Ability to manage two brands with distinct audiences; recruitment, professional services or B2B experience would be an asset.

Ideal Candidate

A commercially minded marketer who can combine strategy with hands-on delivery, guide a team member, support senior leadership and show how marketing investment translates into qualified opportunities, placements and profitable business growth.