The Manager, Regional Marketing Intelligence, is responsible for shaping the organisation’s understanding of customer needs, market dynamics and competitive forces across multiple territories. This individual will be a key contributor in product development forums, strategic planning exercises, and customer experience initiatives, representing the voice of the market and ensuring decisions are grounded in robust insight. This role ensures that the business has a deep, consistent understanding of customer behaviours, preferences, and needs, as well as broader market, competitor, and regulatory trends.

Unlike traditional management roles, the Manager, Regional Marketing Intelligence does not directly supervise staff. Instead, they provide strategic leadership through frameworks, governance, and influence, working closely with Market Research Officers in each territory. By establishing standards, guiding methodologies, and consolidating insights into a regional view, the Manager, Regional Marketing Intelligence  ensures that local execution is aligned and that insights directly inform product development, marketing, distribution, and customer experience strategies.

This is a highly strategic, integrative role, combining technical expertise, and the ability to influence senior decision-makers, while also executing key research initiatives of regional importance.

JOB RESPONSIBILITIES:

Market & Customer Insight Leadership

• Define and lead the regional marketing intelligence agenda, ensuring the organisation has a comprehensive and forward-looking view of customer behaviours, emerging needs and evolving market dynamics.

• Champion the “voice of the customer” in product development forums, strategic planning sessions and customer experience initiatives.

• Anticipate and interpret macroeconomic, regulatory, and competitor trends, translating them into actionable insights for leadership teams.

Strategic Business Partnering

• Act as a trusted advisor to senior executives, contributing insight-driven perspectives that shape corporate strategy, product portfolio evolution, distribution and digital transformation.

• Partner with Product Development, Advanced Analytics, Sales and Customer Experience leaders to ensure decisions are grounded in rigorous data and market understanding.

• Influence and align cross-functional priorities by presenting evidence-based recommendations at management and board-level forums.

KNOWLEDGE:

• Proficiency in Microsoft Office (Excel/ PowerPoint/ Word/ Outlook)Sound knowledge of leadership principles and practices

• Sound knowledge of the principles, practices and techniques used in Branding, Marketing and Corporate Communication

• Understanding of business issues, goals and strategy

• Knowledge of social media channels and strategies for community engagement 

• Knowledge of market research and competitor Analysis

• Deep understanding of consumer behaviour, segmentation, and customer journey dynamics, particularly in financial services, insurance, and wealth management.

• Knowledge of global and regional financial services markets, including competitor positioning, regulatory environments, and emerging industry shifts 

• Advanced knowledge of both qualitative and quantitative research techniques, survey design, analytics, and interpretation of complex data into strategic insights.

• Understanding of product lifecycle, go-to-market strategies, distribution models, and how market intelligence informs business growth and innovation.

• Familiarity with statistical tools, data modelling, and BI platforms to synthesise large datasets into actionable business intelligence.

EDUCATION:

• Bachelor’s Degree in Marketing, Business, Data Analytics  or a related field from a recognised tertiary level educational institution.

• Master’s degree (MBA, MSc in Marketing, Data Analytics, or related discipline) strongly preferred, with emphasis on strategy, market research, or consumer insights, from a recognised tertiary level education institution

• Professional certifications in Market Research

• Minimum of eight (8) years’ experience in a branding, marketing and communications role, with at least five (5) years in a market research and intelligence managerial position.

• Experience in providing strategic advice to senior-level leaders.