Description

• Own and maintain the brand vision, tone, and positioning for each of the four brands.
• Translate brand strategy into creative campaigns and in-store experiences that are consistent, compelling, and relevant to target audiences.
• Act as the brand guardian, ensuring all marketing materials and communications meet brand standards and drive emotional connection.

• Plan, design, and implement in-store marketing campaigns including signage, POS materials, promotions, visual merchandising, and customer journey touchpoints.
• Coordinate with operations and store managers to ensure flawless execution of campaigns across all store locations.
• Introduce and manage seasonal themes, new product rollouts, and promotional activations.

• Develop and oversee ATL campaigns including radio, print, OOH, and sponsorships—working with media agencies and creative partners.
• Lead BTL activations, including customer sampling, in-store events, community outreach, and tactical footfall-driving initiatives.
• Align ATL/BTL efforts with digital marketing and social media strategies to create a seamless 360° brand experience.

• Collaborate with the Commercial and Category teams to build traffic-driving campaigns, product bundles, and price-led promotions tailored for specific brands or store clusters.
• Create, brief, and execute promotional calendars that align with key sales periods and retail opportunities.
• Analyze performance of offers and promotions to optimize future commercial efforts and ensure alignment with business goals.

• Partner with Creative, Digital, Commercial, and Operations teams to develop and execute marketing plans.
• Liaise with external vendors, agencies, printers, and media houses for campaign production and rollout.
• Ensure alignment across all stakeholders on brand plans, campaign timelines, budgets, and objectives.

• Track KPIs including sales uplift, foot traffic, customer engagement, campaign ROI, and brand health metrics.
• Provide regular performance reports and actionable insights to inform future strategies.
• Monitor competitor activity and market trends to ensure the brands remain differentiated and relevant.

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA or similar qualification is a plus).
• Minimum 5 years’ experience in brand marketing, preferably within multi-site retail, restaurant/QSR, or FMCG sectors.
• Proven success in conceptualizing and executing ATL/BTL campaigns and in-store marketing programs.
• Strong understanding of commercial marketing and data-driven promotional strategy.
• Proficient in Microsoft Office, Adobe Creative Suite (a plus), and data/reporting tools such as Excel, Google Analytics, or Power BI.
• Experience managing external agencies and multiple projects in a deadline-driven environment.

• Creative Thinking & Brand Storytelling – Ability to bring brands to life through unique and relevant campaigns.
• Commercial Acumen – Skilled at creating marketing plans that drive measurable sales and traffic.
• Execution Excellence – Meticulous project manager who can lead campaigns from brief to post-launch analysis.
• Collaborative Leadership – Proven ability to influence and align cross-functional stakeholders.
• Customer-Centric Mindset – Focused on delivering engaging experiences and value for the end consumer.
• Analytical Skills – Comfortable with marketing performance metrics and optimization strategies.

• A fast-paced, creative work environment with diverse and growing brands.
• The opportunity to lead the marketing voice of both restaurant and grocery concepts.
• A collaborative, entrepreneurial team culture with room for growth and innovation.
• Direct impact on commercial outcomes and customer experience.